As seen on TV

The Ab-Ray, the next generation abdominal exerciser, made it television recently and garnered some positive feedback. Jordan Pine of the SciMark Report was kind enough to give it a good review.

Product (D7) Score: 5 out of 7*
Commercial Rating: Good**
Comments: I never underestimate the power of a product with “ab” in the name. Still, the price point on this item is about $10 too high for short-form DRTV, and the market being targeted is the minority of DRTV buyers. That’s why most fitness products are done as infomercials. Long-form buyers tend to skew younger and because there’s more time to sell, they aren’t as price sensitive.

The original aired commercial can be seen here.